Home Improvement Titans Go All-In On Radio Ads In Latest Week.

For the week of July 1-7, Lowe’s led the Media Monitors list with a massive 94,611 plays across monitored markets. Despite its high ad count on a typical week, The Home Depot secured second place with 69,127 plays. Progressive Insurance closely followed in third with 63,921 airings.

Babbel, the language-learning app, secured the fourth spot with 40,954 plays, while Macy’s climbed to fifth after being outside the top 100 the previous week, airing its ads 39,015 times.

Upside, the money-saving app, re-entered the top ten after a hiatus, with AutoZone leveraging radio to outpace competitors during the extended holiday weekend.

For the week of July 1-7, 2024, the top ten on Media Monitors’ list of top weekly advertisers include Lowe’s, The Home Depot, Progressive, Babbel, Macy’s, Mattress Firm, Discover, Allstate, Upside and AutoZone.

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