3 Smart Ways to Promote National Home Remodeling Month

Throughout May, NAHB is celebrating National Home Remodeling Month, sponsored by Westlake Royal Building Products. Working with highly skilled remodeling professionals can help ensure the best quality materials and construction techniques are implemented.

Typically, spring signals the start of peak remodeling season. In fact, the NAHB/Westlake Royal Remodeling Market Index (RMI) Current Conditions Index for small, moderate and large remodeling projects read 70 or higher in Q1. This further exemplifies consumers’ need for trained professionals when it comes to investing in their homes.

NAHB’s National Home Remodeling Month toolkit provides remodelers with the resources necessary to create local media campaigns that promote the industry. Here are three ways to help spread the word all month long:

  1. Pitch local media outlets: Reach out to the producers of local TV shows or news stations, as well as newspaper and magazine editors in your area. You’ll want to emphasize timely topics such as how to choose a professional remodeler or best practices for avoiding contractor fraud.

    If you need help fielding press interviews, NAHB’s guide offers guidance on how to handle media inquiries.

  2. Utilize social media: Social media platforms, such as Facebook, Instagram, LinkedIn, Twitter and YouTube, provide a simple way to share and discuss National Home Remodeling Month with your personal and professional networks. Crafting posts and short-form videos that elevate the industry and highlight the value of hiring a professional remodeler could positively impact industry awareness.

    NAHB’s sample social media posts for remodelers and HBAs and EOs, as well as downloadable social media graphics, can help get you started.

  3. Host an in-person event: From organizing a Parade of Homes tour featuring recently renovated properties to informational sessions between professional remodelers and home owners, these events allow consumers to connect directly with local remodelers, learn more about their specific skillset and potentially generate new business.

    See also: Tips for Maximizing National Home Remodeling Month

Don’t forget to register for the upcoming Shop Talk on May 9 at 4 p.m. ET, which focuses on how to optimize an annual marketing strategy for remodelers.

Learn more about NAHB’s National Home Remodeling Month.

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